The Hard Sell
Whether or not you work as a salesperson, we all wind up selling things. A lot of times, we're selling ourselves, whether it's in an interview or a college application. But sometimes we're selling things like a car or even a company. Our goal on The Hard Sell is to help you win when sales opportunities present themselves by bringing experienced leaders in the field together to share what works and what doesn't.
Joel Stevenson
Joel Stevenson is the CEO of Yesware - a leader in sales productivity software. Prior to Yesware Joel was the GM and founder of Wayfair's B2B division which he grew to several hundred million in revenue. He began his Wayfair career by leading the company's home improvement products division, followed by his role as Managing Director of Wayfair UK, where he drove growth of the company's international presence. Joel then served as Vice President of FP&A while Wayfair was making the transition to a public company.
Before joining Wayfair, Joel held a variety of sales and marketing roles at Ariba, Innovus, and Verizon and was a consultant at ZS Associates. Joel earned an M.B.A. from the Yale School of Management, a B.S. in Business Administration from the University of Illinois and studied Chinese at Harvard-Beijing Academy. He lives in Massachusetts with his wife and four children.
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