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Kris Wiig Provides Various Leadership Tips on Scaling, Hiring, and Mindset

Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Kristina Wiig, VP of Sales at FreeWill, discuss scaling a team, motivating sales reps, coaching a growth mindset, and more.

‍About the Guest: Kris Wiig’s specialty is helping early-stage SaaS companies to grow revenue by evolving their pitch, processes, products, and people - quickly.

While she has worked in every product adoption stage of a company, companies tend to bring her in during the first 0-3 years of a new product launch. Her focus is to prove product-market fit, solidify go-to-market strategies, and create repeatable sales processes to scale the sales organization.

Through Kris’ company Raising Startups, she’s also been an advisor, go-to-market strategist, and sales coach to dozens of startups in a wide variety of industries.

An estimated 90% of startups fail. Every startup Kris has worked for has either been acquired or is still a thriving business today.

Meet Your Host

Joel Stevenson

Joel Stevenson is the CEO of Yesware - a leader in sales productivity software. Prior to Yesware Joel was the GM and founder of Wayfair's B2B division which he grew to several hundred million in revenue. He began his Wayfair career by leading the company's home improvement products division, followed by his role as Managing Director of Wayfair UK, where he drove growth of the company's international presence. Joel then served as Vice President of FP&A while Wayfair was making the transition to a public company.

Before joining Wayfair, Joel held a variety of sales and marketing roles at Ariba, Innovus, and Verizon and was a consultant at ZS Associates. Joel earned an M.B.A. from the Yale School of Management, a B.S. in Business Administration from the University of Illinois and studied Chinese at Harvard-Beijing Academy. He lives in Massachusetts with his wife and four children.

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