Eric Quantrom on Using Buying Signals for Outbound Campaigns
Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Eric Quantrom, Chief Marketing Officer at CIENCE Technologies, discuss outbound sales techniques and how teams can use buying signals to improve their outbound campaigns.
About the Guest: As the Chief Marketing Officer at CIENCE Technologies, Eric has been leading the marketing strategies and operations for the past 6+ years, helping the company grow as a 4x Inc5000 B2B lead generation and marketing leader. He is passionate about building brands, creating sales opportunities, and empowering customers.
Joel Stevenson
Joel Stevenson is the CEO of Yesware - a leader in sales productivity software. Prior to Yesware Joel was the GM and founder of Wayfair's B2B division which he grew to several hundred million in revenue. He began his Wayfair career by leading the company's home improvement products division, followed by his role as Managing Director of Wayfair UK, where he drove growth of the company's international presence. Joel then served as Vice President of FP&A while Wayfair was making the transition to a public company.
Before joining Wayfair, Joel held a variety of sales and marketing roles at Ariba, Innovus, and Verizon and was a consultant at ZS Associates. Joel earned an M.B.A. from the Yale School of Management, a B.S. in Business Administration from the University of Illinois and studied Chinese at Harvard-Beijing Academy. He lives in Massachusetts with his wife and four children.
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