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Peter Zotto Discusses the Best Way to Handle Price in the Sales Process

Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Peter Zotto, General Manager of Profitwell, discuss the importance of pricing in a sales process and how it can make or break a sale - or even an entire company.

‍About the Guest: Peter is the GM of ProfitWell, the industry leader in solving the hardest parts of subscription growth with outcome-centered products that reduce churn, optimize pricing, and grow your subscription business end-to-end. He's held his current role at ProfitWell for over nine years. Formerly, he was Head of Sales at Matchbox and an Advisor at OpenView Venture Partners.

Meet Your Host

Joel Stevenson

Joel Stevenson is the CEO of Yesware - a leader in sales productivity software. Prior to Yesware Joel was the GM and founder of Wayfair's B2B division which he grew to several hundred million in revenue. He began his Wayfair career by leading the company's home improvement products division, followed by his role as Managing Director of Wayfair UK, where he drove growth of the company's international presence. Joel then served as Vice President of FP&A while Wayfair was making the transition to a public company.

Before joining Wayfair, Joel held a variety of sales and marketing roles at Ariba, Innovus, and Verizon and was a consultant at ZS Associates. Joel earned an M.B.A. from the Yale School of Management, a B.S. in Business Administration from the University of Illinois and studied Chinese at Harvard-Beijing Academy. He lives in Massachusetts with his wife and four children.

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