How Placester got a 31% opportunity-to-won conversion rate with Yesware

31% opportunity-to-won conversion rate

80 Templates per rep, every month

5 min average phone response time

Overview

Placester is a marketing platform for the real-estate industry. Before Yesware, they needed a tool that could help them work smarter and close smaller accounts with a more personalized nurture approach.

Goals

Find a reliable tool with a speedy on-boarding experience

Develop highly personalized lead nurturing

Save time writing and sending the same emails

Challenge

As the first touch in Placester's sales cycle is often speaking directly to a decision-maker or CEO, they needed a way to personalize outreach and lead nurturing without wasting hours every week. They also wanted to remove manual processes like CRM data entry and use that time more effectively.

Solution

Placester’s sales team learned of Yesware through word-of-mouth referral, and chose it for its intuitive features and straightforward interface. Ease-of-use was very important to them, and they especially liked how fast Yesware implemented into their inboxes.

Results

Onboarding Placester's sales team to Yesware was quick and easy. With Templates and Campaigns, they're able to send highly personalized outreach and lead nurture emails in less time. Overall, their opportunity-to-won conversion rate has improved to 31%, and they improved their average phone response time to 5 minutes.

"The onboarding experience was awesome! Everyone had tracking set up within one hour and were fully trained in a few days. The team really, really enjoyed the experience of receiving a new tool and it running smoothly for them immediately. Yesware keeps [our team] organized and lets them multi-task by offloading things to autopilot.”

Emily Radkowski

Senior Manager, Sales Enablement

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